Problem
A B2B company came to Jaseir with a problem: they had adopted email marketing as the new standard for communicating their message, but the promised leads were not converting. They required a targeted, measurable method of leveraging the cost-effective familiarity of email marketing while still converting these efforts into conversions. How could they ensure that they had the right email audience, the right message wording and design, and the right practises for monitoring how effective their communications were in terms of sales?
Solution
Jaseir used an approach to implement an email campaign designed to get results after discussing the coverage gaps in the client’s current email marketing strategy. Jaseir met the client’s expectations by delivering the following items on time:
Contacts from data mining are used to reach the desired audience.
Email copywriting and optimization
Testing email content to achieve open rates of more than 50% and response rates of more than 10%
Getting rid of bad prospects
Introducing curated prospects to the client
Benefits
While meeting their goal of sending out over 1000 emails per week, Jaseir was able to deliver at least 30 qualified leads per month to the client, with an average of 15 closed per month.
Jaseir understands the difficulty of email marketing – how to get customers to open emails, read the content, and convert into a sale based on their experience? Generalized email blasts are ineffective, but creating a streamlined email campaign and analysing the results is frequently an unsustainable drain on clients who do it themselves. Jaseir relieves clients of the burden of email marketing, allowing them to focus on their core business. Jaseir manages every critical component of a successful campaign: A specific email list A strong campaign A/B.
- A specific email list
- A strong campaign A/B testing until perfection results in a powerful email strategy.
- A targeted email list: the effectiveness of an email campaign is only as good as its audience, and Jaseir knows how to elicit email addresses from hundreds of sources.
Email Marketing Statistics
A strong campaign begins with a compelling subject line, which is then supported by effective copy and a functional landing page. Jaseir has years of experience tinkering with variables to find the best combination for each client.
A/B testing involves comparing two versions of email copy to see which is more appealing to email recipients. Jaseir conducts verifiable testing to ensure that the best version of a client’s message reaches their potential customers.
