This blog taught you how to develop a 24-hour feed of videos and pictures in Snapchat. When you add videos and snaps to the Story, friends do view them for 24 hours an unlimited number of times.
Table of Contents
Open
Snapchat. Tapping the Snapchat app icon, which resembled a yellow background. This would open the main Snapchat page if you’re logging in.
- If you are not logged into Snapchat, tap on LOG IN, then entering the password and email address (or username).
Take a snap. Focusing the smartphone’s camera at whatever you need to add to the Story, then tap the bottom of the screen’s huge “Capture” circle.
- If you need to add a video to the Story, you’ll tap and hold the “Capture” circle instead. You do record up to 60 seconds.
Editing your snap as required. If you need to pen up on your snap, add effects, or add drawings, do so before proceeding out.
Tap the “Story” icon. It’s a box-shaped icon with a + sign on it in the screen bottom-left side.
- Tap Add if prompted. Tapping the Send icon. It’s in the bottom-right corner.
- Skip out this step on Android.
Sending a snap to multiple humans as well as the Story. If you need to send the snap to few of the Snapchat contacts and your Story, do the following:
- Taking a snap.
- Tapping the “Send” arrow in the bottom-right corner.
- Tap My Story at the page top, then tap the names of other humans you need to include.
- Tapping the “Send” arrow.
- If you do not have a Story snap posted, you do tap the profile icon and then tap My Story in the middle of the page to take a snap that you do add straight away to the Story.
- Stories are viewable by all of your buds for 24 hours, during which time they screenshot the Story as they pleased. Ignore posting anything potentially damaging and private on the Snapchat Story.
What is ephemeral content?
Ephemeral content is rich media that is only reachable temporarily (usually 24 hours) before it disappears forever. It could take many forms, including photos, live-stream videos, narrative tales, product demos, and more. Ephemeral content could presently be published on three primary platforms: Instagram, Snapchat, and Facebook.
Where to utilize ephemeral content to the social media
Facebook Stories
Facebook Page Stories appear automatically at the top of users’ News Feeds, or users do tap the profile picture to view the story.
Page Stories could be added two differ pathways:
Take a video or photo in the moment with the Facebook camera, or upload one from the camera roll and add some creative effect to personalized the Story.
Cross-post your Stories from Instagram
Ad formats
- Single Image
- Single Video
Image
- Aspect ratios: 9:16 to 1.91:1
- Maximum duration: 6 secs
- Maximum file size: 30 MB
- Supported image types: .jpg, .png
Video
- Aspect ratios: 9:16 to 1.91:1
- Maximum duration: 15 secs
- Maximum file size: 4 GB
- Minimum video width: 500px
- Supported video types: .mp4, .mov
- Video quality: H.264 compression, progressive scan, square pixels, fixed frame rate
- Sound: Optional
- Captions: Not accessible; subtitles or captions should be chunk of video file
Instagram Stories
Instagram’s ephemeral content feature (also called Stories) is pretty similar (which makes sense since Facebook owns Instagram).
Ad formats
- Single Image
- Single Video
- Canvas
- Carousel
Image
- Maximum duration: 5 secs
- Maximum file size: 30 MB
- Supported image types: .jpg, .png
Video
- Aspect ratios: 4:5 to 1.91:1 and 9:16
- Maximum duration: 15 secs
- Maximum file size: 4 GB
- Minimum video width: 500px
- Supported video types: .mp4, .mov
- Video quality: progressive scan, H.264 compression, square pixels, fixed frame rate
- Audio quality: Stereo audio compression
- Sound: Optional
- Captions: Not accessible; subtitles or captions should be chunk of video file
Why must brands consider ephemeral content in the ad campaigns?
Fear of missing out (FOMO)
One of the most obvious benefits of the ephemeral content strategy is that it brings out an instant response from viewers — a fast decision to download, sign up, and purchase, etc. Ephemeral content as the short-lived nature develops urgency, fueled by the fear of missing out, a powerful motivator of people behavior.
Higher engagement
Ephemeral content often permits the user to engage with the brand on a more private level than other formats of advertising. Few of the best engagement-boost tactics with ephemeral advertising are there.
It doesn’t have to be ideal
While traditional ads are looking out to be professionally shot and ideal in each pathway, ephemeral ads don’t have this similar expectation. An ephemeral content as the quality video is subordinate to the content itself. For example, a smartphone-shot video of the colleagues having fun at the organization picnic is the ideal chunk of ephemeral content.
